Sampler or single tub?
This is the whole decision. A five- or eight-flavor set removes the guesswork from buying for someone whose taste you don’t know, and it looks generous when it’s unwrapped. The trade-off is jar size: sampler jars are small, and a keen cook gets through one in a couple of weekends.
A single large tub of a genuinely good all-purpose rub is the better gift for someone who cooks a lot and already knows what they like. It lasts a season rather than a fortnight. The risk is that it’s one flavor, and if they don’t care for it, the gift is finished. When in doubt, the sampler is the safer bet.
Rub versus sauce
A rub goes on before cooking and works with the heat — salt draws moisture to the surface, sugar caramelizes, spices toast. A sauce mostly goes on at the end, because anything with sugar in it burns over direct flame. That difference matters for a gift: a rub changes how the whole cook tastes, a sauce changes the finish.
Most people who are getting into barbecue move from sauce to rub over time, because rubs give more control. If you’re buying for someone early in that journey, a set with both — like the Rufus Teague tote — covers whichever way they lean.
Brands that mean something
There is a real difference between a supermarket own-brand and a competition-circuit name, and it’s not only flavor — it’s recognition. Someone deep in the hobby knows Meat Church and Kosmos Q from the barbecue channels they watch, and receiving one lands as “you actually know what I’m into.” That signal is worth more than a marginally better spice blend.
For someone who isn’t in the hobby yet, the brand means nothing and the flavor range means everything — so buy the sampler and skip the pedigree. And if they’re smoking rather than grilling, the smoker accessories guide covers the wood and tools that go alongside.